Building Dreamhouse: The Philosophy
(Originally posted here.)
Here’s what makes us tick…
I care deeply about people. I love to hear their stories, connect them to other likeminded people, and if I can, help them accomplish their goals. This is one of my personal core values. This influences the foundation of how I’ve built Dreamhouse.
Why Dreamhouse Exists
The purpose of Dreamhouse is to impact individual lives. There are so many different ways this is manifest. Sometimes it’s in our ability to impact a business owner’s life by helping to start, build or grow his or her business. Furthermore, we can help our clients impact the lives of many individuals through the variety of products and services they produce. It brings us deep satisfaction to make a positive difference in the lives of real people around us.
How Dreamhouse Works
We take on a unique relationship with our clients by creating a partnership in which we work collaboratively with them to build up a brand from the inside out. This means helping to discover key characteristics that create the brand’s identity and then developing a compelling way to communicate that message to others.
Changing the Status Quo
During my time spent working for other marketing firms in Los Angeles, I experienced a severe disconnect in the client-firm-consumer relationship; It seemed that we were fed information about what was happening with our clients and regurgitating that info to the public in a more organized manner. This doesn’t lead to sustainable growth! This conveys information about a company but doesn’t help build a relationship with the values, emotions, and heartbeat of the brand, and that is the most crucial element of genuine engagement that a company can create.
A Better Way
THIS is why I built Dreamhouse. I knew that there was a better way to build relationships between the people in a company and their consumers and I was confident in my ability to help these people find each other!
Everything a brand produces should be done excellently, communicate clearly and intentionally, let the consumer “get to know” them better, and add value to the consumers life.